Transformation is a matter of survival

As per published reports, 52 percent of companies that were on the Fortune 500 list in 2000 are no longer in operation.

At Y&A we believe Transformation begins with each of us and big changes happen when we do small things.

Simply put Transformation is building the ability and culture to look beyond the legacy #BestPractices to pave the way for #NextPractices through Agile, Collaborative, Innovative and Adaptive methods of doing business.

Data and analytics programs are becoming mission-critical throughout the entire business. Social media is influencing elections and even bringing down nations. Customers are becoming more fickle, private labels are on the rise. Distribution models are changing and to top it all, customers are more empowered. They enjoy rich, seamless experiences throughout their daily lives. They demand it across the device and channel of their choosing and at their time.

Businesses are evolving from single to multi to cross to omni channels. The independent platforms built to service that "want" doesn't take into consideration the customer mobility and dynamism "need". As a result there’s zero personalization. Sales, Marketing and CRM stay as separate functions in many organizations. And Customer Centricity is becoming yet another department. Almost 95% of customer acquisition on digital is attributable to paid efforts, completely contrary to the potential of “testimonial economy”

This change will not only create a work environment where the transformation vision gets embedded from top down but also ensures a seamless process where the employees are fully informed, engaged and also empowered.